Nominal announces a comprehensive rebrand and the formal launch of Agentic Performance Management, a new software category for accounting teams at scaling companies. Three years in the making. Built from a problem the founders lived firsthand. This is what the shift looks like.
When Guy Leibovitz and Golan Kopichinsky founded Nominal in April 2023, they were not chasing a market opportunity. They were solving a problem they had lived twice. First at their own startup. Then, at a Fortune 500 company, after Cognigo, their previous company, was acquired by NetApp.
The problem was the same in both cases: accounting teams drowning in manual work, operating on ERP systems built for a different era. Month-end close dragging for weeks. Senior accountants reconciling spreadsheets instead of leading. Tools that promised to fix the situation but still required a human to push every process across the finish line.
That experience became the foundation for the company. Today, three years later, Nominal is announcing something that has been building since day one: a new visual identity and the formal launch of a new software category. Agentic Performance Management. The new standard for how accounting runs.
From a Real Problem to a Working Thesis
The early product operated as a shadow ledger: a layer of intelligence that extended existing ERPs without replacing them. The bet was that accounting teams did not need a new system of record. They needed something that could act on the data those systems already held.
That thesis proved out quickly.
What the First Years Proved
By 2024, the platform had raised $9.2M in seed funding, deployed across hundreds of entities, and was managing over $1 billion in book value. One mid-sized energy company alone saved more than 20 hours per week. The early signal was clear: agents could execute accounting work, not just surface it.
In July 2025, a $20M Series A closed, led by Next47, with participation from Workday Ventures and continued support from Bling Capital and Hyperwise Ventures. Total funding reached $30M. More than 50,000 hours of manual accounting work had been saved across the customer base.
The product was working. What was missing was a name for what it actually was.
The Category Problem
For decades, the finance technology industry sold automation. Platforms promised to remove manual work from accounting teams. Finance teams bought those platforms and still ended up doing the work themselves.
The reason is structural. Automation surfaced information. It sent reminders. It organized data. But it never completed the work. A human still had to push every process forward. The tools assisted. They did not execute.
The result compounded over time. A $220 billion ERP market running on outdated logic. A U.S. workforce missing approximately 300,000 CPAs. The complexity of multi-entity, multi-currency, multi-regulation accounting growing faster than any team could scale to meet it.
Existing category labels, ERP, EPM, AI copilot, rules-based automation, described pieces of the problem. None described the solution Nominal had built.
Agentic Performance Management
Nominal created the category of Agentic Performance Management to describe what its platform actually does.
The distinction from traditional automation is fundamental. Automation moves tasks through a workflow and waits for human input at each step. APM executes complete workflows from start to finish. Intelligent agents reconcile transactions, close the books, analyze variances, generate journal entries, and surface insights without waiting for a human to push things forward.
They run continuously, not just at month-end. Every action is documented, traceable, and reviewable. Finance teams stay in control of what agents do, not buried in the work agents execute.
What Makes This Different From Everything Before It
The clearest way to understand Agentic Performance Management is to separate it from what came before. Copilots assist. Rules-based tools route. ERPs store. None of them finishes the work.
APM is the execution. Instead of spending days tracking down a discrepancy, building the fix, and diagnosing the root cause, accounting teams are reviewing work that agents have already completed, validating the findings, and writing results back to the GL. The role shifts from doer to reviewer. That change in posture is not cosmetic. It determines what accounting teams are capable of, not just in volume, but in kind.
That shift from doing to reviewing changes what accounting teams are capable of. Not just in volume, but in kind.
"APM is not just doing the same things faster, but also things that couldn't be done before," said Yaara Handel, VP of Product at Nominal. "It's just not possible for a human to go through everything and catch what's missing or what looks off. APM changes that by giving visibility into everything that's happening in the data. Five years ago, that would have sounded like fantasy in finance."
The Compounding Effect
The impact extends well beyond the close. Agents execute reconciliations, matching, consolidations, accruals, eliminations, and flux analysis continuously, not as a month-end event. That continuity changes what leadership can see and when they can act on it.
"Closing earlier can improve decision-making. With real-time visibility, teams can optimize their positions, for example, by moving cash into high-yield accounts, and act faster on opportunities that drive revenue."
Guy Leibovitz, CEO at Nominal
There is also a category of value that simply did not exist before. Flux analysis conducted by agents can scan thousands of transactions and surface findings that sampling-based, human-conducted analysis would miss entirely. Transaction patrol agents can identify revenue that is unrecognized or uncollected, alerting controllers to problems that might otherwise compound quietly for months.
The bar for what finance is expected to deliver is rising. Faster closes, more accurate reporting, sharper analysis, faster mistake detection. These are no longer aspirational benchmarks. They are becoming baseline expectations, and the teams still relying on manual processes will struggle to meet them.
That expectation is already becoming the standard. The question for accounting teams is not whether this shift is coming. It is whether they are positioned to lead it.
The Rebrand: The Outside Catching Up to the Inside
A new visual identity accompanies this launch.
Old brand (left) meets new brand (right).
The new identity is built around a single foundational element: the spreadsheet cell. It is the most basic unit of accounting work. The logo mark is constructed from multiplied cell shapes that form the letter N, expressing depth and dimensionality that reflects the breadth of what the platform does.
The visual change is significant. But it is not the story. The outside is catching up to the inside. This is no longer a startup building toward a thesis. It is the creator and owner of a new category, and the identity now reflects that.
“The rebrand marks a turning point for Nominal and for accounting as a whole. We’re moving beyond systems of record and into systems of execution. Accounting teams don’t need more dashboards, they need outcomes. This is about redefining what accounting can do when the system actually does the work.”
Stephanie Mansueto, VP of Marketing at Nominal
The Structural Advantage of Moving First
AI agents are moving from novelty to infrastructure across the enterprise. Finance, long the last function to modernize, is now at the center of that shift.
The companies that adopt agentic systems first will accumulate an advantage that compounds. Faster closes mean earlier forecasts. Fewer errors mean cleaner audits. Teams freed from manual reconciliation mean analysts who analyze, controllers who lead, CFOs who can focus on what the numbers mean rather than whether the numbers are right.
"Headcount can't scale infinitely," said Leibovitz. "But intelligence can. The finance teams that understand this first will define the next decade of their industries."
Nominal has spent three years building the infrastructure for that shift. The category has a name now. The standard has been set.
What This Means for Accounting Teams
APM is not a prediction about where accounting is going. It is a description of where it already is, for the teams that have made the move.
The old model required more people to do more work as companies grew. That model has reached its limit. Complexity grows faster than headcount can. Accounting talent is harder to hire and harder to retain. The teams that will scale are the ones that stop asking how many people they need and start asking what their agents can execute.
Nominal built that platform. The rebrand signals that the company is ready to own that position.
Book a demo and see what Agentic Performance Management looks like for your team.
