Back to all

The AI Evolution in Finance

By
Judy Chang
Jan 22, 2025
8
min read

The landscape of artificial intelligence (AI) in finance and accounting has evolved dramatically over the past few decades. As noted in McKinsey's "The State of AI in 2024" report, businesses incorporating AI-driven predictive analytics experienced measurable benefits, with 72% of surveyed organizations using AI regularly in at least one business function.

Let's explore how AI has transformed from simple automation to the new agentic era.

First Generation: Rules-Based AI (1980s-2000s)

What It Is: The first generation of AI consisted of programmed rules and basic automation, following specific "if-then" sequences.

Real-World Applications:

  • Basic transaction categorization
  • Simple spreadsheet automation
  • Predefined reporting templates
  • Automated account reconciliation rules

These systems revolutionized basic bookkeeping but required extensive human oversight and couldn't handle exceptions well. Forbe’s article, The Truth About Why RPA (Robotic Process Automation) Fail to Scale indicates that early automation systems were geared toward well-defined data formats, but struggled with unstructured data or process variations.

Second Generation: Machine Learning AI (2010s)

What It Is: This era introduced AI systems that could learn from data patterns and improve over time, moving beyond rigid rules to more flexible decision-making.

Real-World Applications:

  • Fraud detection systems
  • Intelligent document processing
  • Predictive analytics for cash flow
  • Smart expense categorization
  • Pattern recognition in financial statements

Third Generation: Deep Learning AI (Late 2010s)

What It Is: Deep learning, a subset of Machine Learning uses neural networks to process complex data patterns, enabling more sophisticated analysis and decision-making capabilities.

Real-World Applications:

  • Natural language processing for financial documents
  • Complex risk assessment models
  • Real-time market analysis
  • Automated audit procedures
  • Anomaly detection

Fourth Generation: Large Language Models (2020s)

Overview: Large Language Models (LLMs) represent a significant leap, capable of understanding and generating human-like text, which transformed natural language processing tasks in finance. This new AI wave created new ways for human to interact with AI through simple English commends - giving spotlights to LLM models like OpenAI’s ChatGPT and Anthropic’s Claude.

Applications:

  • Automated report generation
  • Comprehensive customer support systems
  • Market analysis through comprehensive data interpretation

Advantages: LLMs can process and generate text with high coherence, making them valuable for tasks requiring understanding of context and nuance.

Fifth Generation: Agentic AI (Present)

Overview: Agentic AI represents the latest evolution, featuring systems that can act independently, learn continuously, and adapt to new situations while maintaining transparency and accountability.

Real-world Applications:

  • Autonomous financial planning and analysis
  • Proactive data discrepancy identification and adjustments
  • Adaptive monitoring

Key Differences from Previous Generations:

  • Autonomy: Unlike previous generations that required constant human guidance, Agentic AI can independently identify and solve problems.
  • Adaptability: These systems learn and adjust their approaches based on new situations, rather than following pre-programmed patterns.
  • Collaboration: Agentic AI works alongside human professionals, complementing their expertise rather than just executing tasks.
  • Transparency: These systems can explain their decision-making process, crucial for maintaining accountability in financial operations.

According to the World Economic Forum, Agentic AI goes beyond generative AI by enabling autonomous decision-making, collaboration, and learning, thereby revolutionizing financial services.

Unlike today’s GenAI models, which respond to specific human prompts, Agentic AI can independently perceive, reason, act and learn, without constant human guidance. - World Economic Forum

Looking Ahead

As we continue to see advancements in AI technology, the focus remains on creating more intelligent, efficient, and reliable systems that can handle increasingly complex financial tasks while maintaining the high standards of accuracy and compliance required in accounting and finance.

For finance and accounting professionals, understanding these evolutionary stages is crucial as we move toward more AI implementations in the future. AI will not replace your job but someone using AI will.

While AI continues to evolve, its role remains to augment rather than replace human expertise in finance and accounting. The most successful implementations will be those that effectively combine human insight with AI capabilities.

Sign up
for updates

About the writer

Judy Chang
Judy Chang

Judy Chang is a seasoned marketing leader with over 14 years of experience in the tech industry, working across a variety of companies from large enterprises to early-stage startups. Her journey includes pivotal roles at industry leaders like Palm Inc. (acquired by HP), Juniper Networks, Medallia, Startup Grind, and several innovative startups.

Share this article
Table of contents
Share this article

Sign up for updates

Continue reading